Taco Bell wanted fans to vote to bring back one of two popular menu items. And they tasked us with finding fun ways to engage with people to remind them. So we turned to a social media platform other brands don't usually turn to...Discord. We adapted to the platform and created an adorable bot named Bot-O-Bell to get people voting.
The Launch 🚀
The Reminder Posts ⏰
We had BOT-O-BELL remind people to vote daily. Because who could say no to BOB’ s cute bell face.
#VOTING 🗳️
When users typed "/scoreboard" into the voting channel, they could check to see the score.
Announcing the Winner 🎉
Monthly Reminders 🗓️
We put out monthly reminders to get people excited for the winning product's return. We even gave BOB an AI make over as the time passed.
Art Director: Hannah Newsome
